“Third of September” will become not only a meme, but also a brand
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Igor Nikolaev, the author of the words of the song of the same name, which Russian-speaking Internet users remember every year in early autumn, filed an application for registration of the Third September brand with Rospatent.
The lines from the song performed by Mikhail Shufutinsky “I will turn the calendar over – and again the third of September” have been used for more than a decade to create numerous Internet memes. And so the author of the text, Igor Nikolaev, apparently decided to monetize such popularity of his hit.
According to AGN “Moskva”, in the musician’s application for registration of the brand “Third September”, filed with the Federal Service for Intellectual Property, it is indicated that the trademark is registered according to the classes of the international classification of goods and services No. 35, 38, 41, 43 and 44, which will allow to provide online services for downloading music and films under the new brand, to produce musical products, to provide services related to music education and to engage in music therapy.
Meanwhile, the composer Igor Krutoy, who is the author of the music for the song “Third of September”, can also claim the brand.
Alena Bodrienko.
Moskovskaya Pravda collage
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