The surprising practices of alternative electricity suppliers
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These players in the sector are caught in a formidable scissor effect which crushes their already low margins in normal times.
Scaring away customers is a rare strategy in business. And yet, it is the one that follow more and more electricity suppliers in France.“A dozen of them have left the market in recent months, but the movement seems to be accelerating in this pre-return: we only have around fifteen active suppliers compared to around forty before the crisis”observes Rémy Rousset-Chin, co-founder of consumer analysis specialist Lite.
Offers removed from commercial sites, sites “under maintenance” Where “temporarily unavailable”… Many players, big – like Iberdola – or small – like Mint or Ohm – seem to have put the conquest of customers on hold at the end of August. Last to date, the Spanish giant Iberdrola advised at the end of last week to around 10,000 to 15,000 customers whose contract ends at the end of October to return to EDF at the regulated sales tariff (TRV). The supplier was summoned by the Energy Regulation Commission (CRE)
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