The social network Odnoklassniki presented the largest update in 5 years
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The social network Odnoklassniki presented an updated version of the News Feed, which is its main service and is used by more than 90% of its daily audience. According to the social network’s press release, this update was one of the main product changes on the platform this year.
It is noted that Odnoklassniki has completely redesigned the appearance of the Feed, focusing on the convenience of content consumption by users, improving quality, “freshness,” as well as the ability to subscribe to it. The social network got rid of unnecessary elements on the main page, and also added new entry points to recommended content from open pages with publications or videos.
In addition, the press release states that the ranking algorithms in the social network’s Feed have undergone significant changes. Now Odnoklassniki users will receive more recent and increasingly popular author’s content. The algorithms take more factors into account when displaying relevant posts, and they are also faster at retraining based on how the user interacts with the content.
In addition, the social network continues to actively work to improve the quality of content in Lenta and other services, for which it attracts popular and novice authors who develop on the platform and create their own original shows.
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