The Runet economy has grown by a third to 12 trillion rubles in a year
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The volume of the Runet economy, the total turnover of Russian Internet companies in 2022 grew by 29% to 12.2 trillion rubles, according to the annual study of RAEC.
The main part of the market segment – 11.4 trillion rubles. – amounted to the turnover of e-commerce companies, its growth compared to last year was 32%. This area includes electronic payment services, online stores, ticket booking services and other services on the Internet.
The second largest segment was the marketing and advertising segment (Internet advertising, SMM, content marketing, etc.), its total turnover amounted to 389 billion rubles, but unlike e-commerce, it decreased by 10%. Most of all, the income of companies that earn on digital content – online cinemas, music services, e-books, etc. – decreased by 52% to 73.6 billion rubles.
At the same time, the total cost of the TOP-30 Runet companies, to which RAEC ranks “Yandex» and VK, Wildberries and Ozon, etc., decreased by $14 billion
In 2023, RAEC expects a similar dynamics of growth in market volumes – according to the association’s forecast, in 2023 the Runet economy will grow by 29% to 15.8 trillion rubles.
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