“The RFU has seriously invested in promoting the main team” – Kommersant FM
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The Russian national football team continues to prepare for matches with Serbia and Paraguay. Almost every step of Valery Karpin’s team is now under close media attention. Footage from training appears on social networks every day. The main Russian team has never been so open to fans. Is this a new trend or an attempt to attract attention in the absence of official matches? Kommersant FM sports commentator Vladimir Osipov looked into it.
After the national team was suspended from official matches, fans went through all stages from denial to acceptance. Now there are no more hysterics, although harsh materials about the strength of Karpin’s team’s opponents sometimes appear in the press. But the level of attendance at the meetings held by the national team speaks volumes. And here it is worth saying that all this happens for a reason.
Probably, for the first time in a long time, the Russian Football Union has seriously invested, as the producers say, in promoting the main team: social networks, official television, even its Telegram channel, where they constantly post videos from the national team camp. Arsen Zakharyan, who arrived there, speaks Spanish, and the football players during training, without noticing the camera, calmly discuss the nuances of preparation. And the video, where actor Milos Bikovich is tormented by doubts about which team to root for, Russian or Serbian, was generally shot like a small film, in which CSKA football players Fedor Chalov and Milan Gajic took part. And former national team player Fyodor Kudryashov generally played the role of a psychologist who diagnosed Bikovich.
So they won’t let us forget about the football team. And before meetings with such serious rivals as Serbia and Paraguay, there were even more show programs than usual. Here the new uniform was presented with pomp, and even a talk show was organized. The action called “Strong Together” will take place in Novogorsk this evening. In the current situation, the RFU is acting correctly, football manager Yuri Belous is sure: “PR works at the proper level in the RFU. Young interesting guys who benefit from what is said, written and shown about them. So they can ultimately monetize their fame and media appeal.”
Perhaps, after the national team returns to official matches, everything will change, but for now the main task of the RFU is to attract as many fans as possible to the matches. The head of the organization, Alexander Dyukov, openly speaks about this: “We, of course, need to strive to hold matches in front of full stands. This is really important.”
By the way, the players for the most part have a non-negative attitude towards everything that is happening. Aggressive PR does not cause negative emotions, national team defender Evgeniy Kharin told Kommersant FM: “Personally, it does not distract or irritate me. Everyone on the team is interested in these matches, everyone wants to prove themselves and show their best qualities.”
Fans also have a positive attitude towards the team. Although it is, of course, impossible to say that the whole country is watching the team, as was the case during the preparations for the World Cup. Even the Telegram channel of Valery Krapin’s team still has a little more than 60 thousand subscribers.
But you can see the players of our team on the field in the confrontation with Serbia and Paraguay for very reasonable money. Now there are tickets on sale for less than 1 thousand rubles. What’s not a good reason to go to a new luxurious stadium and appreciate what the best football players in the country are capable of? Especially considering that all the foreign players, including Alexander Golovin, Alexey Miranchuk, Arsen Zakharyan and Daler Kuzyaev, arrived at the team’s location.
The Russians will play the Serbs on March 21, and the game with Paraguay is scheduled for March 25. Both meetings will begin at 20:00 Moscow time. The live broadcast from the Dynamo stadium will be broadcast by the public television channel Match TV.
Everything is clear with us – Telegram channel “Kommersant FM”.
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