The market for long-term rental services may grow 17 times by 2027

The volume of the market for long-term rental of devices in Russia (DaaS – Device-as-a-service) can grow 17 times and exceed 15 billion rubles. by 2027. Analysts of MTS StartUp Hub (the investment block of the operator of the same name) came to this conclusion. The DaaS market includes the rental of smartphones, laptops, tablets, game consoles, personal mobility devices, etc., rented for a period of several days. According to the company’s estimate in 2022, the total revenue of players in the Russian device subscription market in 2022 was 900 million rubles.

Now the main players in the Russian market of the sharing economy are My Device, Arenter, Forward and Pedant, lists Sergey Derevtsov, head of the MTS StartUp Hub business development center. And the most promising categories of devices for rent, according to him, are means of individual mobility (electric scooters, unicycles, etc.) and personal electronics (smartphones, tablets, laptops, set-top boxes). The development of the market will stimulate the growth of prices for electronics in retail sales, the low monthly cost of a subscription to services, as well as the ability to unsubscribe at any time, Derevtsov added.