The German Football Association has completed its partnership with Adidas and will begin collaborating with Nike

From 2027, Germany’s national football teams will wear uniforms and other equipment from Nike. About changing supplier announced German Football Association (DFB). Since 1950, the permanent partner of the DFB has been the German company Adidas.

The German Football Association signed the last 8-year contract with Adidas in 2018, its term will end in December 2026. As DFB President Bernd Neuendorf said in a statement, “until December 2026, we will do everything possible to achieve joint success with our long-standing and existing partner Adidas, to which German football owes a lot for more than 70 years.” The DFB did not indicate the reasons for the change of supplier. The union’s statement only notes that Nike was selected following a transparent tender that was held under equal conditions for all participants. “Nike has made a much more interesting financial offer and, in addition, has impressed with its vision,” the DFB said in a statement. A new partnership agreement was signed until 2034.

Meanwhile, German Economics Minister Robert Habeck has already criticized the German Football Association for not choosing any of the local manufacturers as a partner. According to the minister, he “expected more patriotism” from the DFB. Mr. Habeck noted that he could not imagine “a German football uniform without three stripes.” “For me, Adidas and the black-red-gold colors are made for each other,” “it’s part of the German identity,” the minister believes.

Read about how the recent termination of the contract with the Yeezy brand affected Adidas in the Kommersant FM article. “Kanye West made him lose money”.

Alena Miklashevskaya