The battle is decided by fees – Kommersant FM

The second “Slave” and “The Bremen Town Musicians” collected almost 4.5 billion rubles at the box office during the holidays. Thus, domestic films provided 95% of cinema attendance during this period, the unified federal system UAIS reported. The top grosser is led by “Slave 2,” which earned more than 2.5 billion rubles. In second place is “The Bremen Town Musicians” with a box office of almost 2 billion rubles. In third place is the cartoon “Three Heroes and the Navel of the Earth,” which collected about 600 million rubles.

The top grosser is led by “Slave 2,” which earned more than 2.5 billion rubles. In second place is “The Bremen Town Musicians” with a box office of almost 2 billion rubles. In third place is the cartoon “Three Heroes and the Navel of the Earth,” which collected about 600 million rubles. However, some market participants were counting on different results, notes Comscore CEO Roman Isaev: “There were a lot of bets in the film industry that “The Men of Bremen” would overtake “The Serf,” but this did not happen. Teenagers and older audiences, of course, chose Kholop because it is a brand. This is a completely expected and understandable story, even if it disappointed some in terms of its drama, nevertheless, the numbers show that this film appealed to a huge number of viewers. As for the Bremenskys, the bets that were made on them, unfortunately, did not work out.

Probably, the audience that grew up watching the Soviet “Musicians of Bremen” was not enough, or there was something missing in the film itself.

Therefore, the film takes a confident second place. On the other hand, throughout the days of the New Year’s battle, “Musicians” have more stable numbers. The top day at the box office is January 2, then the decline begins. One way or another, the films collected, I think, a worthy and worthy box office. Of the other projects, the next “Three Heroes” performed well. Unfortunately, another animated film “The Fab Five” failed miserably, well, it just didn’t work and turned out to be less interesting to the audience.”

Michael Mann’s film “Ferrari”, legally presented in Russian cinemas, was only in fourth place in terms of box office receipts during these New Year holidays and earned almost 90 million rubles. However, according to Kommersant FM’s interlocutors, the film industry had high hopes for him.

At the end of December, some cinemas also began showing the foreign New Year’s musical Wonka. It was released worldwide in mid-December and was not officially presented in Russia. However, as the media discovered, before the January holidays, the film about Willy Wonka disappeared from the repertoire of cinemas. But the film’s prospects for holiday box office were weak, says film critic Daniil Rotshtein: “Displays of the film decreased from January 1, because even those cinemas that showed it illegally tried to make the most of the New Year’s battle of super-popular and in great demand Russian films.

I think that even in an ideal world, where all films are released officially and there are no majors leaving, Wonka would not be a serious player and heavyweight during the New Year period.

Because this is a beautiful, colorful, rainbow-colored musical movie, but it is far from the most recognizable franchise in Russia. Again, “Wonka” plays primarily to foreign English-speaking audiences. There is a serious reputation for the old film “Charlie and the Chocolate Factory” with Gene Wilder; for our audience, “Wonka” is rather associated with the Tim Burton film with Johnny Depp, which was a rather average movie.

It seems to me that the Wonka brand does not evoke any special emotions in Russian viewers. Of course, it did some box office in December when people wanted a Western-style Christmas movie. But if it had been seriously released during the New Year’s battle, it would hardly have been a very successful performance.”

At the same time, at the North American box office, “Wonka” topped the box office charts for the third time in four weekends. Warner Bros. estimates ticket sales for the family musical rose $14 million on Sunday, Jan. 7, bringing the film’s total revenue to $165 million, the Associated Press reported.

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Yana Zagorovskaya