Small developers increased revenue by 71% in the App Store in two years
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Small App Store Developers Increased Revenue by 71% 2020-2022 This is stated in a study by the Analysis Group, published on the Apple website.
“Small developers” are those who earn up to $1 million per year and have less than 1 million downloads per year. In 2022, there were more than 90% of such developers.
The biggest growth is in health and fitness apps. Developers of such software began to earn twice as much over the past two years. In 2022, almost 80% of small developers released apps in multiple markets.
At the same time, a number of small developers who have been releasing applications on the App Store since 2022 are earning more than large studios as they find new ways to monetize software.
This dynamics is due to the growth in the number of App Store users. At the moment, the app store is available in 175 countries in different languages. In total, there are more than 2 billion active devices with the App Store worldwide.
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