Shiphra jewelry boutique opened in Moscow – Kommersant

A Shiphra jewelry store has opened in the Berlin House on Petrovka. The brand, which has been on the market since 2018, is interesting because it creates works of high jewelry using laboratory-grown stones. The company’s designers work with grown diamonds, both colorless and colored, as well as with precious stones obtained in the laboratory – sapphires, rubies, emeralds. Shiphra jewelry cannot be called modest classics: they are characterized by bold volume and expressive shapes. In addition, many items are transformable, such as the wide Byzance cuff bracelet.

All collections are presented in a new bright space designed by Daniil Berg. Among the showcases with ultra-modern lighting are casts of ancient sculptures, because, according to the creators of the brand, the key codes of Shiphra – beauty, perfection, inner strength and philosophical meanings – return us to the classics of the ancient world.

Shiphra jewelry is well known abroad. Singer J.Lo chose a diamond total look for her performance at the opening of the One&Only Za’abeel hotel in Dubai, and a week later for Jimmy Fallon’s Tonight Show.