Sales of domestic smartphones fell by 2 times in a year

In Russia, in the first quarter of 2023, 46,900 smartphones of Russian brands were sold, which is 53% less than in the same period last year, when 99,300 domestic gadgets were sold. This follows from the statistics of Marvel Distribution (available from Vedomosti). The sharp decline in sales is confirmed by Ozon data: 47% fewer Russian smartphones were sold through the marketplace from January to March than in the first three months of 2022. The most popular brands, according to both companies, are BQ and Inoi.

“Most Russian smartphones are budget devices. At this stage, buyers have already covered their basic needs for inexpensive devices and are now starting to purchase a second or third smartphone at a higher level or switching to models with advanced functionality. Therefore, Russian buyers prefer foreign brands that are more widely represented on the shelves,” explains Artur Makhlayuk, Business Analyst at F+ tech-Marvel Group.