Russians delve deeper into Chinese writings – Kommersant FM
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The demand for Chinese language courses continues to grow. By August, as Kommersant FM learned, it had increased by 600%. Korean began to be studied approximately five times more often, and the number of groups for mastering Turkish increased 20 times. This data was provided to Kommersant FM by industry representatives. Against this background, textbooks on oriental languages are being sold more actively, and interest in obtaining higher education in China, Korea and Turkey is growing. What motivates this trend? And how in demand are these languages among domestic employers? Alexander Mezentsev will tell you.
The Department of Statistics of the Plekhanov Russian University of Economics has calculated that the demand for studying Chinese, Korean and Turkish languages has increased by 60%. At Kommersant FM linguistic schools, the trend was confirmed. And if Chinese and Korean have long been at the top, then the demand for Turkish came as a surprise. For example, in one of the Moscow schools the number of such groups increased from three to almost 60.
The students themselves explain their interest in Chinese and Turkish as career goals: the languages will be useful for both entrepreneurs and those involved in logistics. Or, for example, he sells goods on Wildberries. But teenagers usually study Korean: they like the culture of this country, and they want to watch films in the original. And young children become acquainted with these languages from the age of three or four, says Dmitry Orlov, head of the Allada School network of language schools:
“Literally two weeks ago I sent my child to study Chinese. Everyone is trying to gain knowledge for the future in order to have the opportunity to study at universities in China. The age of the children who are brought to the courses is four to five years old, and there are a lot of them.”
As Avito found out, the services of private tutors have also become more in demand. According to the site, the demand for Chinese and Korean teachers has approximately tripled. Sales of teaching aids have naturally increased.
In 2023, Read City bought over 80 thousand textbooks in Chinese, Korean and Turkish. Moreover, in China the dynamics amounted to almost 50% year on year. Russians also strive to get an education in these countries, notes AcademConsult CEO Irina Sledeva:
“The number of requests to learn Chinese, Korean and Turkish has increased. As for those wishing to obtain higher education in one of these countries, their number has also increased when compared with 2021. If we are talking about actual students who ultimately applied to Chinese and Korean universities, then the increase was approximately 20%.”
As experts add, Russian students who receive education abroad usually do not return to their homeland for one or two years. First, they try to find a job in the country where they received their diploma.
But in Russia, these languages are not yet in great demand, Kommersant FM’s interlocutors say. Only one in 10 jobs requires knowledge of Chinese. And then, in certain areas – logistics and procurement. The demand for Korean is even lower, and for Turkish there is none at all. However, in a year the situation on the Russian labor market will probably change, says Tatyana Dolyakova, general director of the ProPersonnel recruitment agency:
“Chinese or Korean employers have not yet entered the Russian market. Everyone talks about it, but there are no large companies that need such employees yet. There is also no clear trend to search for specialists with knowledge of Chinese or Korean. But a demand is being formed, and I think that in a year this will already become a new direction.”
As market players note, thanks to knowledge of a foreign language, salaries also increase. Usually the rate rises by 10-15%, but if the candidate speaks the language at a conversational level, the employer is ready to increase the employee’s income by a third.
Everything is clear with us – Telegram channel “Kommersant FM”.
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