Political advertising spending is skyrocketing in the United States

In a fractured America where control of the Congress is in play, all moves are allowed. To convince citizens before the midterm elections on November 8, Republicans and Democrats would have to spend nearly $9.7 billion on political advertising. This is a little more than the record of 9 billion achieved during the presidential election between Joe Biden and donald trumpand twice as much as the amount spent in the last midterms in 2018, according to AdImpact. Increasingly prolific fundraisers have swelled the coffers of both sides.

On television, on the radio, on streaming platforms like disneyon apps like Spotify and social networks like Facebookspots praising the merits of candidates as well as advertisements on social issues, invade the screens. “We had never experienced spending of such magnitude. Since April, the political advertising revenues of the 29 channels of…