Odnoklassniki released a major update to its news feed – Kommersant
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The Odnoklassniki social network has released a major update to its news feed, in which the appearance of the feed has been redesigned and new functionality has been added. The news ranking algorithm has also changed, so users will be shown more recent and increasingly popular content.
In the new feed, news is now located higher, and the Moments and Hobbies services have been combined. A button has appeared above the main feed to go to recommended groups. Also, recommendations will appear on the pages of publications and videos when you open them – now other posts by the same author or similar content will be shown there.
Feed algorithms now retrain faster based on how users interact with posts, and more factors are taken into account when displaying relevant posts. Odnoklassniki claims that up to 90% of the social network’s daily audience uses the feed, and the update is part of the policy to transition to a new design and visual style. In March 2023, Odnoklassniki changed logo, and also presented original shows on the platform.
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