MTS complained about MegaFon to the FAS
[ad_1]
The fact that MTS complained about the advertising slogan of “MegaFon” in the Federal Antimonopoly Service, “Vedomosti” said a source close to one of the mobile operators of the “big four”. Information about the receipt of the complaint was confirmed by the representative of the service. “An appeal from MTS has been received by the FAS and will be considered by the department in the prescribed manner,” he said in response to a question whether there was a complaint about the MegaFon slogan “operator No. 1”. He declined to comment further on the complaint. The representative of MTS also did not comment on the complaint.
MegaFon’s controversial advertising campaign launched in early July. It is, in particular, shown on digital billboards in large Russian cities. The posters contain the call to “Go to operator number 1” in large white print on a green background. Below, on the red plate, in smaller font, the criteria are indicated – “by speed and coverage”. At the bottom of the poster is an explanation in small white print that these criteria are supported by research.
[ad_2]
Source link
