Moscow ice cream factory opened a new cafe
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Innovation in action – the urban cafe as a point of attraction
The capital industrial complex of BRPI JSC, known for its social initiatives and charity, specializing in the production of natural ice cream and other desserts, the organizer of excursions to the Moscow Ice Cream Factory, an active participant in the projects Plants for Children, Day Without Turnstiles and Open#Mosprom opened a new cafe. According to the idea of the organizers, the family restaurant at VDNKh should become a new point of attraction for citizens, as well as contribute to the development of the tourist attractiveness of Moscow.
According to the press service of the company, the goal of the project is the creation of modern cultural and leisure centers for children, youth and families, promoting a culture of proper nutrition and a healthy lifestyle.
“The concept of the BRandICE cafe reflects the rapid movement forward, ahead of time. Futuristic design, geometry of shapes and color scheme of the interior create the style of the future. This is an ultra-modern object of a comfortable urban environment, a point of attraction for Muscovites and guests of the capital, which has become a favorite meeting place, communication and celebrations, where visitors can taste more than 30 varieties of natural ice cream, including functional, enriched and lactose-free varieties, as well as handmade ice cream cakes, author’s desserts and milkshakes,” the press service said.
The area of the new facility for children, youth and families is 100 sq. meters and is designed for 50 seats.
The company is well known to Muscovites and guests of the capital, as it is an official partner of significant city and federal cultural events, such as the Kremlin Cup tournament, the Spasskaya Tower International Military Music Festival, the Ice Cream Festival in Sokolniki, the Day protection of children and others.
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