MIUZ Diamonds flagship store opened in GUM – Kommersant

Jewelry from the Russian jewelry brand MIUZ Diamonds can now be bought in the very center of Moscow, right on Red Square. In a space of 140 sq. m. the key collections of the brand are presented, and in the maximum volume – Solo 1920 with diamond solitaires, LeChic with diamond mosaics indistinguishable from a single large stone, Millennium with laboratory-grown diamonds, Amelie with diamonds and ceramics. A special feature of the MIUZ Diamonds assortment in GUM will be the exclusive selection of the Royal collection of the premium segment. It includes cocktail jewelry with large colored stones – emeralds, tanzanites, rubies, sapphires, tsavorites. Another important line – Royal Diamond – combines products with large, up to 5 carats, colorless diamonds of Russian origin. “The opening of a flagship space in the country’s flagship store confirms the strengthening of the MIUZ Diamonds brand in the premium segment. This is an important step towards creating a new status for a jewelry house,” said Nadezhda Pozdnyakova, director of the marketing department.