Lancome announces new ambassador
[ad_1]
After years of collaborations with top Hollywood actors, from Julia Roberts to Lupita Nyong’o and Penélope Cruz, L’Oreal’s cosmetics brand Lancome is reaching out to 21-year-old American Youtube star Emma Chamberlain. The cooperation is aimed at generation Z – young people under 30 years old, and should contribute to increasing the brand’s presence in the Asian market. Emma Chamberlain will appear in the 4-episode mini-movie How to Say Beauty in French on Youtube, and in a shorter format on social media and TikTok. Lancôme is expected to introduce two more new brand ambassadors next month.
[ad_2]
Source link
