Lamoda Sport stores opened – Kommersant

Lamoda, an online platform for selling fashion and lifestyle products, is starting to open a network of retail stores for sporting goods under its own brand. Thus, outlet format stores were the first to open in Moscow on Entuziastov Highway and in the city of Mytishchi in the XL shopping center, and on December 19 Lamoda Sport Outlet will open in St. Petersburg in the Orion shopping center. Lamoda Sport Outlet collects sportswear and footwear from past collections at discounted prices – the main assortment consists of products from such world brands as adidas, PUMA, Reebok and others. It is expected that stores of other formats will also begin operating by the end of the year: Lamoda Sport – a multi-brand store of sportswear and shoes, Lamoda Sport Kids – sportswear and shoes for teenagers and children, and Lamoda Sport Urban – for street style enthusiasts.