“It’s like the cellular market in the early 2000s”

From March 1, 2023, amendments to the traffic rules come into force in Russia, in which the status of the driver of an electric scooter will be indicated for the first time. The Russian market for these devices is estimated at more than 300,000 units. per year, and by 2026 it is projected to grow to 500,000 units. Ivan Turinge and Andrey Azarov founded Yurent in 2018, which is now the largest kicksharing service in Russia in terms of fleet size, generating revenues of several billion. In an interview with Vedomosti, entrepreneurs spoke about industry regulation, their own profits in 2022, plans to invest in kicksharing in Russia and Latin America, new products, the absence of logistical difficulties for purchases in China, and the prospects for import substitution.