iPhone are preparing for the presentation – Kommersant FM – Kommersant
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Apple will show the new iPhones on September 7th. According to Bloomberg, the presentation will again be held online. Employees of the company began to record videos for the announcement of new gadgets. According to agency sources, the design of the phones will change slightly. In addition, the company will introduce an updated smart watch.
A presentation of the latest versions of tablets and computers is scheduled for October. For more information about the new products, see the Kommersant FM help:
According to Bloomberg, Apple will show four new smartphones: two “younger” and two “older” models. iPhone 14 will look similar to last year’s gadget. And the mini version will be replaced by a device with an enlarged screen diagonal. The chips in the “younger” models will remain the same – A15 Bionic.
The Pro line will receive updated processors. She will also change in appearance. Apparently, Apple is going to get rid of the notch on the screen of the device. Sensors for face recognition and the front camera will be placed in a small oval recess.
According to Bloomberg, the Pro version will get a more advanced rear camera system. In addition, Apple plans to improve video recording and battery life. The company is also working on a “budget” iPad with a USB-C port and new iPad Pros with Mac chips. According to Bloomberg, they will be presented before the end of the year. Also on sale may appear new versions of the Mac mini and Mac Pro.
After the outbreak of hostilities in Ukraine, Apple, along with other large companies, left the Russian market. Despite this, domestic stores, for example, have opened pre-orders for the Samsung Galaxy Fold line. Will the new iPhones reach Russia? And how much can they cost?
AppleInsider.ru editor-in-chief Renat Grishin does not expect a serious rise in prices and is confident that sellers will be able to meet the demand for new products: the fact that the dollar is at a fairly low level, plus the tax refund that suppliers are involved in, that’s the price. As for official deliveries, parallel imports, the cost has remained the same.
And at first glance, it seems that nothing will happen, we will see all the goods on the shelves. It is clear that Apple knows about parallel imports and does not particularly interfere with it. By and large, nothing has changed, except that the AppStore is working with difficulty, half of the applications and subscriptions do not work. But this already applies to Apple indirectly.
With regard to the “iron” I do not see any problems. I think that everything will be sold in the same way as it is being sold now.
The shortage is offset by falling demand. Still, now is not the best economic times for people to run to change phones. Many are experiencing difficulties with work, with income, so the demand for equipment, at least for the premium segment, is falling in the country anyway. This will help you avoid shortages. We also have official and unofficial retailers, they are able to cover the demand that may arise.”
At the same time, Bloomberg notes that Apple is planning a presentation at a difficult time for the industry. Global smartphone sales are falling amid inflation and economic instability. But the company does not expect a drop in demand and believes that last quarter’s sales were successful.
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