Guess presented an alternative advertising campaign – Kommersant
[ad_1]
At the center of the new Guess “Kenergy” advertising campaign is a modern interpretation of Ken, Barbie’s companion and a character who, in the story, always remains in the shadow of his impeccable companion. Shot by Sandra Berkovich, the Italian brand reinterprets the Barbie philosophy, proving that not only girls, but also men can be whatever they want. The message is this: every Ken will be able to choose an image for any mood and occasion: a casual look in the Jeans line, sporty Activewear or an evening look in the premium Marciano line. Videographer Maxim Roslichenko played the role of Ken.
[ad_2]
Source link