Google will provide artificial intelligence to help create ads

American corporation Google going implement generative artificial intelligence in advertising tools. This is reported by the Financial Times, citing an internal presentation by Google.

According to Google, generative AI will help create complex advertising campaigns, like those of the largest marketing agencies. Google itself is already partially using AI for advertising purposes. The new algorithm will process images, videos and texts provided by advertisers, after which they will mix them and, based on this, present the finished advertisement, taking into account the target audience.

Formerly New York Times informedthat Google is considering adding a whole host of new artificial intelligence (AI) features to its search engine. The company has also introduced Chatbot Bard, however, he received mixed ratings from users who noticed fakes and conspiracy theories in his answers.

Evgeny Fedunenko