Google transfers part of the production of Pixel smartphones from China to India – Kommersant

Google has instructed its suppliers to start producing Pixel smartphones in India starting next quarter. This was reported with reference to informed sources. Nikkei Asia. As the agency notes, the move demonstrates Google’s determination to further diversify its supply chain by reducing its presence in China and expanding production in the fast-growing Indian smartphone market. Google has set a goal of producing a total of 10 million Pixel smartphones this year.

According to Nikkei Asia sources, Google will prepare production lines for the assembly of the Pixel 8 Pro in southern India in the coming weeks and will launch production of this model there in the second quarter. The Pixel 8 will then begin production in northern India around mid-year. Centers are already developing in these parts of the country, which emerged after a number of large companies, including Apple, Samsung, Oppo, Xiaomi, brought component suppliers there.

Thanks to the expansion of production, the Indian smartphone market in 2023, according to IDC, grew by 1%, with 146 million devices produced. Moreover, in the second half of the year the growth was 11% compared to the same period in 2022. At the same time, the global smartphone market declined by 4.7% in 2023. And China, which is the largest smartphone market, will see a 5% decline in 2023.

Read about how your own software will make smartphones more Russian in the Kommersant article. “OS will be assessed using a point system”.

Alena Miklashevskaya