Forbes named Medvedev the most attractive athlete for advertisers
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Edition Forbes Russia presented a rating of the value of personal brands of 30 Russian athletes according to the degree of their attractiveness to advertisers. It was headed by tennis player Daniil Medvedev, figure skater Alexandra Trusova took second place, and hockey player Alexander Ovechkin took third place.
The rating participants were compared according to several parameters: the number of mentions in Russian media – 20%, popularity in social networks – 40%, expert assessment of the level of marketing attractiveness of the athlete’s personal brand – 40%. The data is calculated for January-September of this year.
The top 10 also included football player Artem Dzyuba, tennis player Andrei Rublev, figure skaters Alina Zagitova, Kamila Valieva, Anna Shcherbakova, Evgenia Medvedeva, and MMA fighter Islam Makhachev.
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