FNL signed an agreement on broadcasting First League matches in China and Kazakhstan
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Football National League (FNL) agreed about the broadcast of Melbet First League matches in Kazakhstan and China. The agreement with China was concluded until the end of the current 2022/2023 season with the possibility of extension, according to the FNL. With Kazakhstan – until the end of this season.
The FNL is part of the Russian Football Union (RFU) and is responsible for holding the second and third most important divisions after the Russian Premier League (League One and Two). The first league of the 2022/2023 season is held with the support of the Melbet betting company and bears the corresponding name.
You can watch the broadcasts of matches in China through the WeChat messenger, as well as through the Douyin service. Spectators in China could already see the games of the 27th round of Melbet First League. In Kazakhstan, broadcasts of the games are available on the Q Sport Kazakhstan TV channel.
“This season we are faced with the problem that the purchase of Russian content abroad is not as in demand as it used to be. For us, this agreement is a good way to promote content in a country with a huge population, on a platform that has a large audience,” the FNL commented on the agreement with China, also noting the opportunity to attract Chinese brands as sponsors.
Immediately after the start of the military operation, the International Football Federation (FIFA) and the Union of European Football Associations (UEFA) suspended Russian national team and Russian clubs from participating in all international tournaments. In December, the RFU discussed possible transition to the Asian Football Confederation (AFC). In March, RFU President Alexander Dyukov said that the organization aims to return to Europe, but retains the option of moving to Asia.
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