Entertainment will be taken on board – Kommersant FM
[ad_1]
Pobeda Airlines will offer passengers food and entertainment on board its aircraft. The head of the carrier, Dmitry Tyshchuk, spoke about such plans in an interview with RBC. According to him, the ideas can be implemented in the next six months. The low-cost airline will not have full meals; passengers will be able to buy snacks and drinks. Alcohol will not be included in the assortment. Movies, TV series and other entertainment content can be watched on board from personal gadgets.
Will this be in demand among passengers? And why does the carrier need this? Ilya Shatilin, editor-in-chief of the portal for air passengers Frequentflyers.ru, believes that Pobeda adheres to the traditional strategy for low-cost airlines: “Costs are increasing, plus there is inflation. To curb rising ticket prices, the airline may try to increase revenue through additional services.
On the other hand, the business model of a low-cost airline is characterized by a story with a maximum number of additional services, so that you can sell tickets at a very low price and make money on additional services that people will buy anyway.
The question is what kind of services these should be in order for them to be popular. You can sell food, show advertising on board – this also works. I suspect that the entertainment system will not be free, and the Pobeda audience is unlikely to watch any content for money. People are able to download movies to their device for free if they need it.”
In addition, Pobeda is going to produce its own backpacks that will correspond to the dimensions of hand luggage accepted on board the company’s flights. As the head of the carrier emphasized, additional services now account for 10-15% of total revenue. And it is unlikely that this figure can be significantly increased by offering food or entertainment, noted Sergei Detenyshev, Chairman of the Board of the Association of Small Aviation Enterprises:
“This will improve the economy, but the volume of additional sales is quite limited. In my opinion, low-cost airlines and other airlines have been doing this for quite some time. I can’t quite imagine what else I could buy on board an aircraft when I just need to fly from point A to point B. Yes, I can buy some additional luggage there and choose a seat. But this is not always necessary, especially food. If it’s a short flight, you can eat at the airport or even take it with you.
I don’t know how much they will be able to find any effective demand for secondary services, which are not critically important for an ordinary passenger. That is, it is better to fight to reduce costs, production costs, to work with the state on this topic, with your own business model.”
Airlines’ costs have risen recently, including due to drone attacks on Moscow. This situation also affected Pobeda. True, the carrier’s general director did not provide a monetary estimate of the costs. According to RBC’s interlocutors, one hour of a Boeing 737-800 flight—the company has more than 40 of them—costs an average of $8,000. However, Pobeda is not yet planning to ask for compensation for expenses from the government, emphasized CEO Dmitry Tyshchuk.
Everything is clear with us – Telegram channel “Ъ FM”.
[ad_2]
Source link
