Ekonika opened a new store – Kommersant

The flagship store “Ekonika Afimall City” was opened – a new conceptual space for a well-known Russian company producing shoes and accessories, with a new logo and symbol. Instead of showcases in their classical sense, visitors are greeted by LED screens, in the center of the hall there is a podium made of lightweight blue concrete, a fitting room has appeared, which can be booked in advance. Using the Click & Collect function on the Mercaux platform, store consultants help you quickly order the necessary shoes and accessories with delivery to another store or at another time convenient for the client, and shopping bags can now be left here for temporary storage. Such a service is planned to be implemented throughout the network. It is expected that by the end of 2023 another updated flagship will appear in Moscow, and in 2024 it is planned to open stores in a new format and also with an increased sales area in other cities of Russia and the CIS countries.