Economist Belyaev doubted the effectiveness of advertising on rockets
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200 million rubles a year will simply become a tax on space exploration
Experts doubt that corporations will voluntarily place advertising on spacecraft. A bill has been submitted to the State Duma proposing to give Roscosmos such rights that could bring it an annual income of about 200 million rubles.
Roscosmos does not hide that one of the goals of this innovation is additional sources of income for its activities. The state corporation has already previously sounded out this issue with potential advertisers. Large banks and insurance companies have shown some interest. Moreover, let’s go a little further, they would like to participate in the selection of names for launched spacecraft and devices. Which, in turn, can provide additional revenue to Roscosmos.
This is where the average Russian has a naive question: what is the point of placing advertising on a rocket that, say, launches from the Vostochny Cosmodrome? Who will see it and warm up to the advertiser?
Candidate of Economic Sciences, financial analyst Mikhail Belyaev asks the question: to what extent will this be voluntary-compulsory for those who will place brands on spacecraft?
“Roscosmos needs funds for development, this is understandable,” he believes. – But will there be a positive effect on the image of a bank or some other large corporation? Here I doubt.
Most likely, the bill is aimed at veiling “taxes” from thriving companies for the needs of the space industry. Otherwise, a series of reports are needed in which the advertiser’s brand constantly flashes in the frame. We need “promotion” – I’m not sure that this can happen.
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