Despite sanctions: Sber has become the strongest bank in Europe
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The credit institution is a leader in the overall European banking ranking in terms of brand strength. Of all companies in different industries, Sber was in 7th position with an index of 88.2. The company was ahead of Michelin, Lamborghini and Rolex.
According to the price of European banks, Sber was in 4th place. It was ahead of the brands HSBC, Santander and Barclays. In addition, the bank entered the top 40 most valuable European brands, ranking 37th in the Brand Finance Europe 500 2023 ranking.
According to Brand Finance, the difficult situation in foreign markets does not affect the Russian bank. The credit institution shows impressive financial results and manages to develop innovative products and world-class services. In addition, the bank retains the trust of more than 110 million private and corporate clients and remains among the top most valuable and powerful brands in Europe.
The company’s press service reported that “Brand Strength” is calculated using a balanced scorecard. The indicator demonstrates how effectively a company invests in its own brand, as well as develops reputation, customer loyalty and business.
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