Arluni, a new cosmetic brand, launched
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The Arlab company, part of the Arnest group, the largest Russian manufacturer of cosmetics and household goods, announced the launch of the Arluni brand, created through the synergy of specialist experience and artificial intelligence. Among the company’s first new products is a collection of aerosol air fresheners with scents of cashmere and wood, violet and bergamot, peach and peony. “To create Arluni, we used neural networks,” said Natalya Vologodskaya, Marketing Director. — In collaboration with artificial intelligence (AI), we developed the name and visual code of the brand, and determined the assortment based on big data analysis. Using AI, our experts studied millions of reviews to discover what people want to use and what kind of experience they want to have. The result is our home fragrances.” The brand’s next launches will include shower gels, shaving foams and gels, and laundry detergents.
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