Anastasia Ivleeva: what is she known for and what does she earn from?

The Tagansky District Court of Moscow registered a class action lawsuit for 1 billion rubles. to blogger and TV presenter Anastasia Ivleeva after a party with an almost naked dress code (“almost naked”) in the Moscow club Mutabor. The second defendant was PJSC Mobile Telesystems. Projects and scandals involving Anastasia Ivleeva are in the Kommersant information.

Ivleeva Anastasia Vyacheslavovna was born on March 8, 1991 in the village of Razmetelevo, Leningrad Region. Graduated from St. Petersburg State University with a degree in advertising and public relations.

As a student, she worked as a manicurist and administrator at the Laque nightclub. In 2015, she moved to Moscow, where she worked as a manager at a car dealership. At the same time, she graduated from the Ostankino TV television school and began recording short humorous videos (vines) under the nickname agentgirl on Instagram (owned by Meta, recognized as extremist and banned).

Soon, videos of Anastasia Ivleeva drinking wine through several straws and asking a guy to give her fur items became viral. Within one year, Ivleeva’s Instagram audience grew to 10 thousand subscribers. On the wave of popularity, she received her first advertising contract from the dating site Badoo for 15 thousand rubles.

At the moment, the number of Anastasia Ivleeva’s subscribers on Instagram is 18.1 million, on YouTube – 4.7 million, on Telegram – 0.5 million. At various times she participated in advertising campaigns for MTS, Pepsi, Lay’s, Louis Vuitton, McDonald’s, etc.

Blogs and TV channels

Ivleeva became widely known thanks to television programs on youth television. In 2016, she hosted the reality show “Everything is Possible” on the “U” TV channel, and from 2017 to 2020, she hosted the travel program “Heads and Tails” on the “Friday” TV channel.

In parallel with her television career, she developed her own YouTube channel. From 2020 to 2023, she owned the Ivleeva Production studio, which produced films, videos and television programs for him (since April 2023, the company has been owned by Ivleeva’s childhood friend Anna Samakova). According to Spark, the revenue of Ivleeva Production LLC for 2022 amounted to approximately 122 million rubles, net profit – slightly less than 46 million rubles.

Since 2018, he has been posting conversations with stars on YouTube under the name AgentShow (51 episodes in total). The rights to the second season of the program were bought by the Friday TV channel. In October 2019, Ivleeva received TEFI television award in the category “prime time entertainment talk show” – for showing a video interview with AgentShow on the Friday TV channel.

In September 2020, the Federal Antimonopoly Service opened a case against Anastasia Ivleeva for illegal advertising of alcohol and ordered the removal of footage of Italian vermouth from the AgentShow episode with Oleg Gazmanov dated October 24, 2019.

In December 2019, Ivleeva also released the New Year’s film “Trained New Year” on YouTube, which starred Russian celebrities, including Alla Pugacheva and Maxim Galkin (recognized as a foreign agent in Russia). The video collected about 10 million views.

In the spring of 2020, Ivleeva donated 1.5 million rubles. to fight coronavirus and launched an online show “Live Quarantine” on Instagram. His last broadcast was simultaneously watched by 560 thousand users.

Since 2020, she has released the project “Stars. Grandmas. Rates” or “Z.B.S. Show” (10 episodes in total). Invited celebrities performed challenges created by the audience. For example, in one of the episodes, singer Nikolai Baskov puts clothespins on his tongue.

In June 2021, the TV presenter released the film vlog “Bloggers and Roads,” in which Internet celebrities traveled around Russia. But the audience did not like the format. Its rating on Kinopoisk is 2.2 based on 11.3 thousand votes. As a result, Ivleeva became known in the film industry not for this project, but for her roles in the series “Tourist Police” and “Monastery”, and the film “Granny of Easy Virtue 2. Elderly Avengers”.

In 2021-2022, the travesty show “King Cobras” was aired on Ivleeva’s channel (6 episodes in total). In September 2021, Tatarstan Children’s Ombudsman Irina Volynets asked the Prosecutor General’s Office and Roskomnadzor to ban the video, considering it propaganda of non-traditional sexual relationships. In June 2022, the Tverskoy Court of Moscow banned the distribution of a video of a kiss between Nastya Ivleeva and Ksenia Sobchak, which was filmed during the recording of the “King Cobras” show.

At the end of 2021, Anastasia Ivleeva was included in the Forbes rating of Russian celebrities. The publication estimated her fortune at $2.7 million. For several years, she was also one of the most influential Russian bloggers according to the Romir research holding.

In 2022-2023, the project “Ivleeva’s Heart” was aired on the Friday TV channel, where several guys fought for the love of the TV presenter. The winner was model Alexey Zlovedov. But in reality the relationship did not work out. From 2019 to 2021, Ivleeva was married to Russian rapper Eldzhey.

Business and marathons

In February 2021, Anastasia Ivleeva registered the Bee’s Knees company. She owns 45% of the organization, and another 27.5% each belongs to her partners Vitalius Paulus and Alexey Klochkov. In the past they occupied leadership positions at Procter & Gamble, Danone Russia, Bacardi Rus, X5 Retail and Dixy. The company’s first product was chips called Easy Peasy. According to SPARK-Interfax, the revenue of Kolenki Bees LLC for 2022 amounted to approximately 445 million rubles, net profit – about 36.5 million rubles.

In July 2021, the presenter registered the Kapelnitsa Group LLC and announced the opening of the elite Kapelnitsa bar in Moscow. After the start of the special operation, she changed her mind, explaining that the chosen concept was “irrelevant to current realities.” As a result, the company was declared bankrupt in July 2023.

In the spring of 2022, together with the founder of The Flex studios, Anna Davydova, she launched the “Fierce Flex” weight loss marathon. The presenter told how in 21 days you can improve your body with the help of sports, chips and booze. According to media reports, about 90 thousand subscribers acquired the marathon within a week, earning approximately 250 million rubles.

In December 2022, together with Alexander Pichugin, she registered Blesk LLC. Ivleeva’s partner owns the “Hands Up! Bar”, “Evgenich”, Nebar, El Chapo, Irisky, Spletni. According to the TV presenter, they planned to open a bar with affordable prices.

In May 2023, the Federal Tax Service initiated an audit against the advertising agency that belonged to Ivleeva. Another 20 companies associated with it were also inspected.

Parties and 199 fines

In June 2020, Anastasia Ivleeva drove drunk after a party where she celebrated that her Instagram account had gained 17 million subscribers. According to the presenter, she drank “just a sip.”

In July 2020, while celebrating her wedding anniversary with rapper Eldzhey, Ivleeva began shooting into the air with a machine gun.

In March 2021, Ivleeva celebrated her 30th birthday at the Prague restaurant. The cyber-baroque costume party was attended by Ksenia Sobchak, Alla Pugacheva, Morgenstern (recognized as a foreign agent in Russia) and other representatives of show business. Later, the blogger said that the holiday cost her 16 million rubles, but “the investment paid for itself.”

In April 2021, Anastasia Ivleeva’s Lamborghini Aventador was evacuated to an impound lot twice due to improper parking. It later turned out that in just three months of 2021 she was issued 199 fines. Most of them are for speeding.

On the night of December 21, 2023, a party with an almost naked dress code was held at the Moscow club Mutabor, organized by Anastasia Ivleeva. December 29 of the same year Lefortovo court fined Anastasia Ivleeva for 100 thousand rubles. for organizing an event that resulted in a violation of public order (Part 1 of Article 20.2.2 of the Code of Administrative Offenses of the Russian Federation). A number of TV channels, advertising agencies and companies have suspended cooperation with Ivleeva. According to media reports, the stop list also included guests of the event: Philip Kirkorov, Dmitry Bilan, Lolita Milyavskaya, Glyukoza (Natalia Chistyakova-Ionova) and Anna Asti.