Adam Mosseri, the man who moves Instagram (too much?)
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FOCUS- By suddenly changing its interface, the social network has alienated part of its community. But behind these upheavals is emerging a need for the platform to curb the meteoric rise of its Chinese rival: TikTok.
You may have noticed it during this summer: one fine morning, Instagram no longer looked like Instagram. Full-screen videos showing people you’ve never followed in your life would suddenly and frantically appear on your smartphone. Didn’t you like it? You are not alone. These changes have provoked the ire of some of the users of the social network owned by Meta (the umbrella company created by Facebook) since 2012 and which has 2 billion users. Kylie Jenner, an influencer followed by some 360 million peoplewent so far as to launch a campaign “Make Instagram Instagram Again”, criticizing the new terms for being similar to those of TikTok, Meta’s Chinese rival.
Behind these upheavals in our digital lives, one man: Adam Mosseri. This former Facebook designer notably worked on the company’s mobile applications and took over as head of Instagram in 2018 after the departure of the two founders…
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