A black virtual rapper fired for racism by his record company
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He had “signed” a contract ten days ago with the Capitol Records label. But the black robot rapper FN Meka, star of TikTok created thanks to artificial intelligence, was “fired”, Wednesday August 24, after being accused of conveying racist stereotypes about black people.
According to the press release from its record label, the group Capitol Music has “severed its ties with the FN Meka project, with immediate effect”.
It was the group of American activists Industry Blackout which, after a campaign on social networks, wrote Tuesday to Capitol Music, a subsidiary of Universal Music, to denounce FN Meka, “a direct insult to the black community and to [sa] culture “.
Industry Blackout had denounced “an amalgam of gross stereotypes, appropriations [culturelles] of black artists and insults contained in the lyrics”. FN Meka is notably accused of having used the famous “N-word” in English, a word that has become unpronounceable in the United States because of its racist, insulting and offensive character towards black people.
Ten million subscribers, over a billion views
“We offer our deepest apologies to the black community for our insensitivity in having signed on to this project without questioning ourselves sufficiently about its fairness and creativity”acknowledged the record company.
On social networks, a digital image also shows the robot – a sort of black cyborg with a tattooed face and a half-shaved head – being bludgeoned to the ground by the avatar of a white American police officer.
Technically, the robot rapper doesn’t sing – it’s a real anonymous black artist who does – but the music is generated by artificial intelligence. FN Meka, however, maintains its TikTok account with more than ten million subscribers and more than a billion views for its videos.
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