Yandex Business launched in Kazakhstan – Kommersant
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Service “Yandex Business” (MOEX: YNDX) expanded the geography of its presence and began working in Kazakhstan on October 10. Daniyar Tanaev, head of the Yandex sales office for Central Asia, noted that thanks to the service, Kazakhstani entrepreneurs will have the opportunity to significantly expand their client base and tell a wide audience about themselves.
“A new service for entrepreneurs, Yandex Business, has begun operating in Kazakhstan. Thanks to it, owners of small and medium-sized businesses will receive new opportunities for promotion,” said the Yandex press service (quoted by TASS).
Yandex Business is a service for automatically launching online advertising on Yandex platforms, including Yandex Maps, Yandex Services and Yandex Zen, as well as on more than 40 thousand advertising network sites. Was launched in 2021. Focused mainly on advertisers from the small and medium business segments. The service independently analyzes the advertiser’s target audience based on the information provided about the business.
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