Tsvetnoy department store introduced a new concept

For the first time in its history, Tsvetnoy conceptual market presents a new brand philosophy — it is briefly expressed in the slogan “Choose the light!” In addition to the new slogan, the store also introduced several key changes to its style and design. The new image of “Tsvetnoy” was created by the design studio Design Workout.

The changes also affected the scheme and concept of the location of the corners. On the ground floor there is an art platform ART-Basement, where visitors can attend lectures on contemporary art and exhibitions of artists. The second floor became Streetstyle Level – it is occupied by clothes of conceptual brands that form modern street fashion. On the third floor, more formal and casual clothes are presented, and on the fourth floor, current trends of the season and basic wardrobe attributes are presented.

The website of Tsvetnoy has also been updated: there you can find information about the brands and events of the department store, as well as sign up to join the loyalty program. In addition, the store promises a 5% discount until the end of the year to everyone who issues a discount card on the site from March 16 to April 16.

Elizabeth Fedutinova