Tinkoff Bank has changed its logo – Kommersant
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Tinkoff Bank (MOEX: TCSG) presented an updated version of the logo. Now, instead of a coat of arms, it features a yellow shield with the letter “T”. The change of logo in the press service of the credit institution was explained by the desire “for simplicity, ease and accessibility.” The new logo has already been presented on website jar.
Based on the past logo, as he writes Forbes, lay the coat of arms of the noble Tinkov family. In April 2022, Vladimir Potanin’s Interros company bought 35% of TCS Group (the parent structure of Tinkoff Bank) from the family of Tinkoff Bank founder Oleg Tinkov.
“In our identity, we are moving towards simplicity, lightness and accessibility, we are simplifying visual communications, this is the evolutionary development of the brand,” the bank commented on the change of logo (quote from Forbes).
In November 2022 Oleg Tinkov told, that he has renounced Russian citizenship and is beginning the process of revoking his brand from the bank. The bank then indicated that Mr. Tinkov “has not been a decision-maker in the companies of the Tinkoff group for many years.”
About the Tinkoff business – in the Kommersant publication “Gold went to the people”.
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