the leader in the hotel booking market has changed – Kommersant
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The Yandex Travel online booking service overtook Ostrovok.ru in terms of the number of orders placed in the summer of 2023 and became the most popular aggregator for finding hotels. This is reported RBC with reference to the research results of the TravelLine hospitality platform.
In June-August 2023, Yandex Travel almost doubled its market share compared to the same period last year, from 8.1% to 15%. The Ostrovok.ru aggregator was used by 14.5% of users who booked a hotel online this summer. Also, Acase.ru (4.4%), Brobecik.com (4.4%) and Zabroniryi.ru (3.9%) were in the top five most popular hotel search sites.
During the study, the TravelLine platform evaluated the number of bookings through the services connected to it, and also used data from the online travel agencies (OTA) system.
According to hotel management systems Bnovo, in May 2021, 77.3% of bookings were made by Russians through the Booking.com service. After it left the Russian market in March 2022, local aggregators failed to take the vacated shares. About half of the rooms are sold by hoteliers through direct sales, offering prices lower than on online travel services.
More details – in the publication “Kommersant” “Hotels have straightened out the reservation”.
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