The launch of the fashion project U’FASHION is being prepared in Yekaterinburg – Kommersant
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An international fashion project, U’FASHION, is preparing to launch in the Sverdlovsk region. Its program will include Fashion Week, as well as business forums, design competitions and its own media – a magazine and website. Fashion editor, influencer and editor-in-chief of Elle Russia Katya Mukhina has been appointed curator of the project.
The first stage of the project will be a competition of Russian designers (applications are accepted from April 3 to May 20). The jury will select 30 applicants, 15 of which will be able to present their collections at the UF LAB International Fashion Week, which will be held in Yekaterinburg from August 19 to 23. More detailed information is already available on the UF LAB Fashion Week website.
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