The inventory of the Primorye operator LAB will come under the control of Russ Group of Companies – Kommersant
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The Russ group of companies and one of the largest operators in the Primorsky Territory, LAB, have entered into a partnership agreement, the company told Kommersant. As part of the agreement, 100% of the inventory owned by LAB will be transferred under the management of Russ from January 1, 2024, a representative of the outdoor operator clarified.
Currently, LAB’s inventory includes about 800 advertising surfaces and three media facades, which occupies a share of about 50% of the Vladivostok advertising market. In the near future, Russ Group plans to install about 30 additional digital structures, said Alexandra Sinyavskaya, regional sales director of the company.
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