The company that owns Pornhub has changed its name – Kommersant
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IT-company MindGeek, which, in particular, owns the porn site Pornhub and a number of other resources with content, has changed its name to Aylo. The name change was explained by the company’s commitment to innovation.
“We are pleased to announce a corporate rebrand and name change. The decision to rename the company to Aylo was made in response to the need for a fresh start and a new commitment to innovation, diverse and inclusive adult content, and safety,” reads the statement on the company’s website.
The company clarified that Aylo symbolizes “a new beginning, and reflects the desire to be the leading global technology platform.” The new corporate identity will be implemented in all company communications, marketing materials and digital platforms.
MindGeek was founded in 2004. Now the company owns a number of other resources with adult content and porn studios in addition to Pornhub, including Brazzers and YouPorn. In March 2023, Canadian private equity fund Ethical Capital Partners (ECP ) announced about buying MindGeek. ECP said it will focus on building the company’s “trust and security” and making it “the Internet leader in the fight against illegal online content.”
Edition Variety notes that the purchase of the company, and now the change of name, came after MindGeek was the target of numerous lawsuits alleging that Pornhub profited by distributing child pornography and sex videos without the consent of the participants. MindGeek denied the allegations. PornHub said they never allowed child sexual abuse videos and are “committed to fighting such content.”
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