Straw Effect – Style

Kommersant Style talks about first aid products for hair damaged by exposure to the sun and the sea, or – for residents of the metropolis – chlorinated water in city pools.

Whoever is at sea now inevitably thinks about the condition of the hair – that most beautiful beach “burnout” of the strands is nothing more than damage to their texture, dehydration, which leads to loss of color, dullness and brittleness. For those who stayed in the city, there are questions – also to protect the hair from exposure to sunlight (albeit not so intense, but nonetheless) or after the chlorine of pools. The most important allies in saving hair are hair oils, which are considered to be multifunctional beauty elixirs. Sun-burnt hair needs protection with formulations rich in moisturizing and nourishing ingredients, and the best hair oils are the ones that do the job without weighing it down. The light texture gives the hair shine and silkiness and protects it from drying out and exposure to salt or chlorine. That “straw effect” that everyone remembers after a day at the beach can be prevented – on both natural and dyed hair. In addition to the formulations (argan oil, coconut oil, shea butter, jojoba oil), look for SPF filters in the products: such a combo will definitely help you return from vacation with beautiful and well-groomed hair.

Irina Kirienko