Spending by Russians on the purchase of electric scooters and unicycles decreased by 10-20% over the year
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The average check for the purchase of electric scooters in April-May (these months account for the peak of sales of such goods) this year amounted to 13,490 rubles, according to the analytical resource “Check Index” of the OFD Platform company (the country’s largest operator of fiscal data). This is 13% less than it was in the same period in 2022. The same situation is with unicycles. Its average cost for the year decreased by 20% to 57,870 rubles.
Shoppers are opting for cheaper vehicles this year, says a spokesman for Moneyplace, which tracks sales of the largest marketplaces. According to him, sellers could reduce prices to stimulate the sale of goods. According to this service, on Wildberries the turnover of the category in monetary terms (54 million rubles) decreased by about 11% in April-May compared to last year, and on Ozon they sold 2.3 times more in units, but the total amount of purchases increased less – 1.9 times (up to 132 million rubles). The range of electric scooters and unicycles has really expanded, including more affordable options, confirms a representative of the Index Check. He adds that the choice of the buyer in favor of more budget options was reflected in the decrease in the average purchase check.
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