Sokolov launched his own line of cosmetics – Kommersant

Russian jewelry brand Sokolov has launched its own cosmetic line, the main focus of which is on the use of precious metals and stones as ingredients. Sokolov Beauty includes three areas: Love & Roses, Royal Sandal, Frozen Diamonds – for moisturizing, nourishing, skin tone and scented candles. In addition to traditional hyaluronic acid, oil and algae extracts, you can find rose quartz powder, diamonds, pearl hydrolyzate, colloidal gold and silver in the products. All cosmetics are made in Russia and are not tested on animals. The company reports that the perfume fragrance of the products was developed by leading European perfume houses, and investments in the project amount to 37 million rubles. It is planned that in the future the target share of cosmetics in sales will be about 5% of the turnover.