Sellers count fines – Kommersant FM
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Wildberries recovered almost 15 billion rubles. fines and penalties from sellers for 2023. This is 37 times more than a year earlier, writes RBC with reference to the financial report of the marketplace. Another almost 5 billion rubles. the company received penalties under business contracts. The amount of fines that was collected from order issuing points is not disclosed.
We are talking about obligations under contracts with logistics partners and sellers: such penalties cannot be called a source of income, noted the head of the marketplace’s press service, Ekaterina Sanchenko: “The main drivers of growth in the Wildberries revenue structure were income from the retail sale of goods and finished products, income from exports, as well as income from the provision of advertising services.
As for the measures established by the platform rules, they have both an incentive and a compensation function, but they cannot in any way be called a source of income. They are used in particular when fulfilling obligations to the buyer, for example, in the event of a seller’s refusal to fulfill a previously accepted order. At the same time, we provide sellers with the opportunity to apply for a review or reversal of the fine.”
Most often, according to marketplace sellers, fines come for production errors, incorrect labeling or poor-quality packaging. For small sellers this costs an average of up to 1 thousand rubles. Fines for large ones are higher. The most serious of them are up to 500 thousand rubles. — are appointed for selling counterfeit goods, the site’s sellers told Kommersant FM:
“I’m a small supplier. In a week I should receive 500 thousand rubles, and the fine is 600 rubles. When I first started, I thought, I work, I work, no fines for three months – no fines, then once – 200-300 rubles. arrived. It’s a shame, we need to find what the problem is. You start reading the offer, and you realize that the problem is in the packaging. I start checking to see if there really was a mistake in the package, or if the barcode was put on incorrectly. That’s why I don’t even challenge these fines.”
“Fines arrive weekly, but they are minor. There is more of a human factor in production, in the warehouse, in ours, that is, if they did the labeling incorrectly, they received a fine. For us, a week, well, let’s say, it’s 1-2 thousand rubles.”
“It happens that fines arrive incorrectly, but we have always disputed this. Sometimes it’s 10 thousand rubles a week, sometimes it’s 1 million rubles a month. Our turnover is high. It was our fault, because we supplied the ottomans, wrote down the wrong sizes, and underestimated them. We admitted this and paid the fine. But the main thing is that the fine now greatly helps how the manufacturer fights the uncompetitive environment. Before that, when there were no fines, people installed the same dimensions, stored them for free, but storage costs money, as does delivery of the same furniture. And we competed, we didn’t understand why they seemed to be stealing furniture for free, we didn’t understand what was happening at all. And when fines were introduced, we now see: the market is changing.”
A year ago, Wildberries faced several strikes. At first, the owners of the distribution points rebelled; they disputed the fines assessed by the site. Later, sellers joined them. They complained about huge advertising bills. The management of the site responded to this by saying that some sellers ordered promotion services on the side, as a result of which the company lost about six hundred and fifty million rubles. Despite the fact that all experienced sellers initially set aside 2-3% of the budget for unforeseen expenses, the topic of fines is painful for many, says marketplace expert Artem Bobtsov: “All Wildberries sellers who have been working either for quite a long time or have high turnover are always All budgets include from 2% to 3% on average for all sorts of losses.
These losses also include fines imposed by Wildberries itself. This also includes direct losses that occur in the warehouse of the marketplace, which, unfortunately, often loses goods, and cases when customers return goods either in damaged condition or non-original. Losses for sellers turn into income for certain items for Wildberries. There are many sellers, large turnover, only a few percent, but the amount nevertheless turns out to be more than tangible. Therefore, in recent years, this topic has been difficult and has begun to be raised everywhere, on the topic of fines and pickup points, and fines for sellers, and deductions from clients, because here a little bit, there a little bit, but when you have a turnover of 1 trillion rubles. , even a fraction of a percent is already tens of billions of rubles.”
The National Agency for Fiscal Research found that almost 70% of Russians took on a part-time job during the past year. Most often they paid attention to courier vacancies.
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