Records increased demand – Kommersant FM
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Demand for record players has increased sharply on Russian marketplaces. Over the course of the year, vinyl sales increased one and a half to two times, depending on the site. This follows from data from Ozon, Wildberries and Megamarket, Vedomosti writes. Most often, Russians purchase equipment manufactured in China.
We are mainly talking about players in the low price segment, says Wildberries representative Dmitry Borshchevsky. According to him, demand for vinyl records has also grown over the year: “Interest in retro music media, primarily vinyl and record players, is really growing. The turnover of vinyl players almost doubled, and Wildberries customers bought 160% more records themselves last year than in 2022.
The most popular brands of record producers: Musicroom, Mystery of Sound, Vintage music. There are also Western labels – Warner Bros., Universal. Among the players, devices from Alive Audio, Marley, Ritmix, SunnyDays, Audio-Technica are in great demand. Most often these are inexpensive players with a vintage design and built-in speakers. Many models with Bluetooth connection. We attribute the increased interest to the growth of nostalgic sentiments, the desire to get the so-called warm, analog sound, to listen to records from childhood, found on the mezzanine or in the country.”
Sales of vinyl records in the country, according to the OFD Platform, have been growing over the past few years. Representatives of the fiscal data operator note that in specialized stores, unlike marketplaces, demand is falling. However, Kommersant FM retailers themselves do not confirm this trend. The representative of the Sound Barrier store, Mikhail Yakushenkov, claims that the flow of customers remains stable, but the portrait of the buyer has recently changed:
“An interesting trend is that in addition to young people, older people have joined. And they buy the music of their youth. Has vinyl become more expensive over the past year? I think yes. Largely due to complicated logistics. Foreign supplies have risen in price since 2022. The overall price increase was 10-15%. Roughly speaking, a “remake” now costs about 3.5-4 thousand rubles. for a single plate. A larger “double” – 6-7 thousand rubles.
People who don’t have a record player also buy records. There are a colossal number of them. Or many people buy inexpensive players just to have it as a piece of furniture.”
In March 2022, the world’s largest record companies Universal, Sony Music Entertainment and Warner Music Group stopped operating in Russia. Retailers now have to buy new imported records through intermediaries, but not all fresh releases can be delivered, Mikhail, a representative of one of the Moscow stores, told Kommersant FM: “Problems arise specifically with shipment. Not everything, unfortunately, comes through the majors who trade in Moscow. They buy, and, accordingly, through them the records go to all points, to small and large stores. This is happening officially. There is an opportunity to bring new items, but for some reason not all of them are shipped. Maybe there isn’t enough, maybe there are too many orders. That is, we order, but something does not reach our recipient. Maybe it wasn’t enough for our store, we can’t find out.
I think it’s all mostly China. Because what clients tell us about what kind of device they have, I think it’s still Chinese. Judging by the fact that they paid 20-25 thousand rubles there. — this is the ceiling of this player. Some more or less decent device costs around 100 thousand rubles.”
Demand for vinyl is growing in other countries. For example, in the United States in 2022, records overtook CDs in popularity for the first time since 1987. Sales of music on vinyl media in the United States then reached $1 billion. And in the UK in 2023, demand for records was the highest in more than 30 years.
Everything is clear with us – Telegram channel “Kommersant FM”.
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