Putin believes that Russia needs a special policy to promote domestic brands

Russian President Vladimir Putin said that each region of the Russian Federation should create its own programs to promote local brands. According to the head of state, “this is where the path to national and global recognition begins.”

“We need a targeted policy to promote our brands at all levels. Each region should have its own brand promotion programs,” Mr. Putin said during the forum Agencies for Strategic Initiatives “Strong Ideas for the New Time” in Moscow.

He noted that large foreign companies were ousting competitors from the Russian market through subsidies and aggressive advertising, while the World Trade Association did not notice this.

The head of state also stressed that anti-Russian sanctions and the withdrawal of foreign brands from the country did not become a “catastrophe”. “The world did not collapse because of this, on the contrary, it gave opportunities to domestic producers,” Vladimir Putin specified.

Alexander Kislov