Pure Culture – Style
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“Kommersant Style” talks about new cosmetic brands that have recently entered the Russian market. They are united by a clear focus: the desire to make the most natural, organic products with a simple, understandable and effective composition.
Faebey, Spain
Faebey was founded in Barcelona on the principle of “easy beauty” four years ago. According to the creators, skin care should be understandable and easily accessible. The line contains products with a simple but active composition of ingredients that work effectively with the skin, and each product solves a specific problem, providing ease of skin care for guys and girls (this is a unisex cosmetics brand). The collection contains all the basic products: tonics, serums, creams and masks. Important: all of them do not contain parabens, silicones and phthalates.
Glee Naturals, Morocco
The line of natural professional cosmetics was founded in 2015 by Abderrahim Almastour, the son of natural aromatic oil producers who started their business in 1972. His partners were the Belgian-French couple Yasmina and Jean-Marie Stassen. The main idea of the brand’s creators is to combine traditional Moroccan recipes with modern technologies in products. Glee Naturals produces face and body care products, and some of the brand’s bestsellers include anti-aging prickly pear seed oil, Moroccan black soap, cleansing and mineralizing rhassoul mask, and sugar-salt scrubs with argan oil. Glee Naturals partners with major hotel spas such as the Four Seasons and Palais Ronsard Marrakesh.
Green Skincare, France
This is a French brand of organic skin care products, which is part of the Nature Cos holding company, which develops and produces certified organic cosmetics. The main task of the brand is to come up with and produce not just natural products, but with an ultra-high concentration of organic ingredients. The brand does not test on animals and operates in 100% environmentally friendly production without chemicals. The line includes: body and face creams, eyebrow and eyelash serums, oxygen masks and the most delicate peeling scrubs.
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