People will look for a name for Lada – Kommersant FM
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The Lada manufacturer is holding a vote on social networks, where subscribers can submit their name options for the new urban crossover of the AvtoVAZ brand. Nothing is yet known about the car itself. Although AvtoVAZ announced the launch of its production back in 2022. As for the future name, it must meet five requirements, consist of no more than six Latin letters, be unique and understandable to Russian people, and be combined with the word Lada. The topic will be continued by Vladislav Viktorov.
AvtoVAZ has been choosing names for its cars since Soviet times, including through popular vote. At the end of the 60s, citizens were asked to come up with a name for the VAZ-2101, which they were just planning to start assembling at that time. And the car, which is now known as “Zhiguli”, could be called “Violet”, “Ataman”, “Derektivets” or even “Novorozhets”.
The company held the last such competition in 2020. Then the Russians came up with names for the crossover, which at that time existed only at the concept level. We settled on four options – Onega, Alta, Slava and Lika. But they were never useful, because the car did not go into mass production. Now names are being sought for the next crossover, which will be made on the basis of the Lada Vesta sedan. Moreover, this time AvtoVAZ set a narrow framework, noted auto expert Igor Morzharetto:
“They set fairly strict rules – the number of letters, ending in “a”. The crossover that will be made on the basis of Vesta is front-wheel drive, and they want to position it in parallel with Vesta, so the name should be similar. At the same time, the name of the crossovers that will be produced in St. Petersburg under the Lada brand is already known – X45. But here they want to come up with something original.”
At the same time, AvtoVAZ has not yet even presented the concept of a new crossover. Although the head of the company, Maxim Sokolov, first announced this model last year during the Eastern Economic Forum. And since then nothing has been heard about the new product. The editor-in-chief of Za Rulem magazine, Maxim Kadakov, believes that the car has potential on the market, because the crossover segment is still the largest in the country. But choosing a name will not be easy, says Kommersant FM’s interlocutor:
“The topic itself is interesting, and Vesta is very popular, I think that the crossover will also be in demand. At the same time, we must understand that a beautiful and sonorous name is good, but all this must also fit correctly into the marketing strategy. The name cannot already be registered in the automotive field; it must look good in both Russian and English. The legal formalization of this whole story is a separate thing, and the competition is a good preamble.”
Moreover, if you look at the Rospatent database, you can find several names there that AvtoVAZ has not yet used. Among them are, for example, Xrave, Intriga, Antiga or Kvest. And by the way, the name “Zhiguli” for the VAZ-2101 was suggested by one of the plant’s designers. Therefore, auto expert Ivan Zenkevich believes that this time the voting will end the same way:
“This will be a great PR stunt that will lead to nothing, because again, every car name must be patented. Let us immediately recall the name Lada Kalina, which was difficult to patent in foreign markets, because either it was taken, or it was associated with some dissonant name in a foreign language. Therefore, I think that they have a list, and it will be brought up to reality. But it’s a good story.”
AvtoVAZ promised the three authors of the best names for the new crossover gifts. This is not a car, but just backpacks, T-shirts, sweatshirts, chargers, notepads and pens. Although first place will also give you an invitation to a circuit racing competition.
Everything is clear with us – Telegram channel “Kommersant FM”.
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