OKKAM Group changed the name of Carat agency to Mera
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The Carat agency, which is part of the Media and Communications division of the Okkam group, will change its name to Mera, Kommersant was told about this in the company. It is specified that the new name was developed by the ONY branding agency.
Prior to the start of the military operation in Ukraine, dentsu Russia was the representative office in Russia of the international dentsu network. The fact that the headquarters of the global communications group dentsu is transferring ownership of the joint venture dentsu Russia to local shareholders was announced in March last year. The rights were transferred to dentsu Russia Regional Director for Russia and CIS Kirill Matveev and dentsu Russia & CIS President Oleg Polyakov.
In September 2022, the communication group changed its name to OKKAM. The group’s shareholders Kirill Matveev and Oleg Polyakov then noted that before the end of the year they would change the name and a number of the group’s agencies.
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